Ways to make your FB Page More Successful : Study your Audience Insights : Audience Insights is your dashboard for understanding who your audience is. You can get information like Gender, Age, Employment, Relationship Status & Geography. ( Keep in mind that this difference from Page Inights ) Display Your Page Administrators : This is a way to show how your FB Page is being run by real people. Think of it like giving your FB Page little more personality. Embed a Post on Your Blog : If you are looking for a great way to showcase your FB Content on your own website you can embed a FB post on your website. Call to Action Button : FB is great for reaching your audience, we don't want to tie ourselves solely to that platform.